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Jessie Chiconi | 4C Consultancy By the time Day 3 arrived, the conversation had finally moved beyond where animals sit on paper and toward the far more uncomfortable question of whether the industry is actually producing what it believes it is producing. I was sitting there happily disappearing down a pedigree rabbit hole with a client, doing exactly what my brain loves most, when Cooper Carter from Texas Tech started presenting on 3D carcase imaging and AI driven yield grading… and suddenly...

Jessie Chiconi | 4C Consultancy Firstly, an apology for the delay in releasing Day 2. It turns out elbows are more useful than I had previously given them credit for. Surgery went well, although typing one handed has introduced a level of inefficiency that I suspect many production systems would not tolerate. More importantly, thank you to the global Wagyu community for the messages, calls and well wishes. It is a reminder that while this industry operates globally, it remains tightly...

Jessie Chiconi | 4C Consultancy A more accurate compass does not solve a navigation problem if there is no agreement on where the industry is heading. One of the most important phrases I've heard in the beef industry on a global scale is, "The beef industry is about eating it" - Peter Hughes. That was the underlying tension sitting beneath the opening day of WagyuEdge 2026. While the focus was centered on advancements in genetic evaluation, the broader implication was not simply that the...