Speaking & Media

This page is a collection of conversations, collaborations and speaking engagements that contribute to the evolving global Wagyu industry.

At 4C Consultancy, education is not an afterthought. It is the foundation. From genetics and data integrity through to brand positioning and consumer experience, meaningful dialogue across the supply chain is essential to protecting and strengthening the Wagyu label worldwide.

These podcasts, interviews and industry appearances reflect ongoing collaboration with producers, associations, processors, retailers and thought leaders across Australia, North America and beyond.

The goal is simple:

Clarity over confusion.
Credibility over noise.
Connection over competition.
Consistency from conception through to consumption.

As the global Wagyu landscape continues to evolve, so too must the conversations shaping it.

Australian Wagyu 101: Why You See It in the U.S. and What Makes It Different by The Meat Dudes

In this episode of Australian Wagyu 101, I joined The Meat Dudes for an open and practical discussion on why Australian Wagyu appears so prominently in the U.S. market, how export dynamics shape supply, and what truly matters when evaluating quality beyond the hype.

The conversation focused on education over rivalry, unpacking grading systems, genetic progress, marbling fineness, maternal influence, and the importance of transparency from conception through to consumption.

This episode reflects a shared commitment to strengthening the global Wagyu label through clarity, collaboration, and informed decision-making across the entire supply chain.

The Secret Behind Wagyu's Incredible Flavour

In this feature interview, I joined the production team for an in depth discussion on what truly defines Wagyu beyond the visual spectacle of marbling.

We explored the science and structure behind flavour development, including maternal influence, genetic selection pressure, marbling fineness, feeding systems, and the role of long term data integrity in shaping carcase outcomes.

The conversation focused not on hype, but on measurable performance, breeding accountability, and supply chain transparency from conception through to the consumer’s plate.

As someone working across Australia and North America, I shared perspective on how genetic evaluation systems, export dynamics, and brand positioning intersect to influence what the global market recognises as premium Wagyu.

This interview reflects my commitment to strengthening the Wagyu industry through education, clarity, and commercially grounded decision making, ensuring that progress in genetics translates to consistency, integrity, and trust at every level of production.

Shaping A New Age of Wagyu

At the 2024 Australian Wagyu Association WagyuEdge Conference, I was invited to speak as a future industry leader, presenting on the Ausgyu Wagyu operation and my vision for the future of the breed.

This was my first formal public speaking engagement and a defining professional moment.

In that presentation, I introduced what would become a central pillar of my work: a deliberate and data supported emphasis on flavour profile as the ultimate benchmark of breeding success. Beyond marbling score alone, I spoke about fineness, fat quality, maternal influence, and the responsibility breeders carry in shaping consumer experience through genetic decisions made years before harvest.

Using Ausgyu as a case study, I outlined how structured selection, transparency, and long term breeding accountability are essential to protecting the global Wagyu label. I challenged the audience to think beyond short term metrics and to consider the longevity, integrity, and profitability of the breed as a collective responsibility.

That stage marked the beginning of a more public chapter in my work, advocating for clarity, collaboration, and a consumer first philosophy that places flavour, not fashion, at the centre of Wagyu’s future.